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“Writing is an occupation in which you have to keep proving your talent to those who have none.” Jules Renard
How often have you said, “I wish I could write like that?” “I wish I could quit my job and just support myself full-time as a writer.”
Do you have so many reasons you cannot become a full-time writer that it would take days for you to detail them all? Is it that you haven’t found just the right mentor, just the right pen, are too old, are too young, only have a couple of good ideas and someone already wrote them…
If you do then let me give you Jack London’s take on writing, “You can’t wait for inspiration. You have to go after it with a club.”
I repeat, “You have to go after it with a club.”
Get your club ready!
Keep in mind, you’re not alone. All of us have that moment before a blank page where we freeze, and we can only think of reasons why we can’t possibly climb that mountain of writing copy again.
Last year I interviewed Salman Rushdie for a site called Bookpitch.com , and even in hiding, Salman was always writing. In hiding…writing.
Here’s what he said about his writing method, “I've always done it in a completely undramatic way like an office job. I think it has something to do with the fact that when I was young I used to work at an ad agency. When you're doing that, you just have deadlines and you can't afford to wait for inspiration to strike. You just have to get the thing done by Thurs. afternoon at 4pm. And I got into the habit of that very early on. So as a result I'm a completely temperament free writer.”
I’m not suggesting you have to go into hiding to start writing. But if you think about it, if you’re not writing and you’re letting your fears keep you from writing, you’re already in hiding.
So get your club ready!
And then what?
1. Start loving the word “apprentice”.
2. Model your apprenticeship after the great ones like Ben Franklin and the Wright Brothers. Face the lightning, the fear and the folks who tell you that you can’t do it.
3. Be your own best mentor. And then go to the library, get magazines, study other copywriters far and wide.
4. Focus on one subject that you like and that you won’t mind devoting a large portion of your time to writing about.
5. Set deadlines and goals and adhere to them.
6. Be a completely temperament free writer.
7. You can’t afford to wait for inspiration to strike! Strike first, hit it hard!
8. Believe you can sell your work, and put it out there.
If you’re persistent with all of the above, the law of averages and your own efforts will ultimately work in your favor. Once they do, reward yourself with something only of use to you in your writing work. Keep providing yourself incentives and each time you reach a goal, set a new goal, and just keep going.
Be shamelessly persistent and unyielding in your pursuit to be a freelancer. For every single person you come in contact with for the next month, make certain you say, “I’m a writer.” Say it at school events, at the grocery store, at your dentist’s office, at your church, and even in the line in the post office.
Just keep saying it and keep writing!
I was sent a review copy of the entire course and read through it from cover to cover. It is excellent. Perfect for offline copywriters. Also an excellent writer resource for online copywriters who want to write in a way that drives RESULTS. Read my review of Michael Masterson's course
Finally. Now you'll know how much to charge for that next freelance
copywriting job - without having to worry about estimating too high
or too low.
Read my review...
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