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Articles on Freelance Writing Success
- Bob Bly
- Peter Bowerman
- Nick Usborne
- Ed Gandia
- Pete Savage
- John Riddle
- Kendy Sproul
- Clayton Makepeace
- Steve Slaunwhite
- Michael Masterson
- Chris Marlow
- Roger C. Parker
- Marcia Yudkin
- Michael Stelzner
- Brian Tracy
by Pete Savage
After 15 years in the corporate world, my brother decided to escape the daily grind and launch his own consulting business!
My brother is a highly educated, well-paid, corporate financial guy with more letters behind his name than most people. The illusion is that he would be the type of person who would have it made in the shade.
And yet, over the past 18 months, we’ve had many long phone conversations about his frustrations with corporate life, and his growing interest in “life as a freelancer” so to speak.
And so, when he called me the other day to say “That’s it!” I was very excited for him.
I sat down to write him a little email, with a list of important things to keep in mind as he prepares for this transition.
But then I realized that my note to him would also serve as great advice for all freelancers – as a refresher for those of us who have been at it awhile, and as a “heads up” for those about to take their first step of the journey.
So, what began as a quick email to my brother has evolved into this…
8 Things You Must Do To Start Or Grow Your Freelance or Consulting Business
1) Develop unshakable belief in yourself
You have to believe you will succeed. I know, this sounds cliché, but recognize that this alone is the number one determining factor in whether or not you will achieve your goals.
2) Expect that your belief will be tested
You will experience self-doubt. You will encounter moments, days, maybe even weeks where you’re not sure if you can do what you set out to do. When these dark moments come, realize that they are temporary.
They will pass, but don’t be in a hurry to escape them, for trying times often present you with the gift of self-discovery. Remember what Winston Churchill said: “If you’re going through hell, keep going.”
It’s usually when we feel the most challenged, discouraged or downright beaten down that we suddenly find out ‘what we’re made of’ and emerge stronger, with a clearer sense of purpose.
3) Spend money, so you can make more money
Freelancing is a low overhead business, but not a ZERO-overhead one. The biggest misconception about becoming an independent consultant or freelancer is that it costs nothing to run a home business.
Really? So where exactly is this store that hands out free computers, phones, furniture, printer toner and paper clips to the self-employed? If you know, please Google Map it for me because, so far, I’ve had to exchange money for all the above items.
Office supplies, however, are just the beginning of the money that should flow out of your business (so that more can flow in, of course.) Keep reading…
4) Outsource and grow rich
It’s time to give up shoveling the driveway, mowing the lawn and cleaning the bathrooms. You simply cannot afford to do these things when you work for yourself. Your time is money.
Spend three hours cleaning the eavestroughs and what have you got? Clean eavestroughs. But after these three hours, is your business, or your bank account, any further ahead?
Pay someone else to do these things, and spend those three hours MAKING MONEY. Work on client projects, or work on ways to get more client projects.
5) Invest in yourself
Subscribe to relevant publications in your industry so that you can stay current with what your clients are reading. Also, be prepared to invest in tools that will help you better market your services.
There are a plethora of articles, books, ebooks, teleseminars, and coaching services on how to market your freelance/consulting/small business. Some are great, others not so much. Seek out these materials, buy the ones that appeal to you, and TRY the techniques you discover.
Also consider investing in books and audio programs that help you manage the mental side of things, to build up that critical belief in yourself and reach your true potential. I’ve absorbed lots of these materials. Some of my favourites are…
* Maximum Confidence by Jack Canfield (Audio book)
* Six Minutes to Success by Bob Proctor (Video coaching program)
* What To Say When You Talk To Yourself by Shad Helmstetter
* Personal Power II by Tony Robbins (Audio program)
6) Set goals
Goal setting works. Read my article on goal setting here.
7) Plan your day and stick to the schedule
I’ve been a freelancer for going on eight years now, so I’ve got a pretty airtight system in place for staying productive. At the center of this system is my daily schedule.
Each night, I sit down and plan the following day, hour by hour. Sometimes I do this first thing in the morning, but, the point is, I don’t begin my work day without first creating a schedule that tells me what to do and when to do it.
Deviating from the tasks outlined in your daily schedule is a sure-fire way to kill your productivity and send you into a pattern of long hours and late nights. Follow your daily schedule and you will be productive.
8) Stay healthy and balanced
Depeche Mode was right... you’ve got to get the balance right.
Although you should expect to work long hours in you startup phase, don’t kill yourself. You must allocate time into your schedule for regular exercise and some relaxation, or you will surely burn out.
Yoga, running, meditation, hitting the gym, whatever it is that you find energizing and rewarding must not be sacrificed. Make time to do it frequently so you stay balanced. (Several of the books I mentioned above will also help you stay mentally balanced.)
NOTE: Pete Savage is the author of The Freelance Copywriter’s $64,000 Direct Mail Self-Promotion Package!
Nick Usborne's How to Write Your Own Money-Making Websites program.
The most reliable and certain way to make money online is to write an information-rich website on a topic that already interests you. More about How to write your own money-making websites program...
The demand for print and direct mail copywriters is static, to say the least. The real demand right now is for copywriters who have the skills to write effective copy for the web. This is a professional-grade course that will make you a specialist in online copywriting. This is where the future for copywriters lies! More about this online copywriting course...
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