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Articles on Freelance Writing Success
- Bob Bly
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- Ed Gandia
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- Clayton Makepeace
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- Marcia Yudkin
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- Brian Tracy
Review by: Nick Usborne
This report on how to write a press release from Marcia Yudkin caught my attention for a couple of reasons.
First, because I neglect the power of press releases myself. It's a terrible habit.
And I should know better. Ten years ago I ran an offline business and had huge success with press releases. I got national coverage for my business through newspapers, magazines, radio and TV.
As Marcia says, just imagine the value of that kind of coverage...and imagine how much it would cost if you tried to achieve the same result with advertising dollars.
The second reason why I like this report is the format she has used..."Before & After". She takes 24 so-so press releases and then makes them 'sizzle'. It's a wonderful way to SHOW you the points that really make a difference.
Who should read this?
Two groups of people really.
- This is perfect for any freelance writer who wants to make money by writing press releases professionally.
- And at the price she asks, it's well worth buying even if you are an individual or company trying to improve the quality of your own press releases.
What you get
This is a 95-page PDF download, fast and easy. As I mentioned, she goes through 24 different releases and shows how they can be improved.
But she hasn't chosen these releases at random. Each one is being used to illustrate a particular point.
Perhaps the best way to illustrate this is to show you some of her section headings.
1. Emphasize "Why Now?" 2. "News" Requires Something "NOW" 3. "Why" is as Vital as "What" 4. Use the "Who Cares" Test 5. Focus on Shoppers, Not Sellers 6. Add Context That Deepens a Story
Do you see what I mean? With each of the 24 press releases she is making a point about a very important aspect of the craft. And then she's showing you how to make it work at its best.
I think this is an excellent way to learn.
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