Popular Articles

 

10 Ways to Make a 6-Figure Income as a Freelance Writer By Bob Bly

 

Starving Writer No More By Peter Bowerman

 

3 Ways to Find Your Niche as a Freelance Writer By Nick Usborne

 

 

Popular Courses

 

Build your writing business and increase your income...with Freelance Writing Success in a box

 

Learn the profitable craft of direct response copywriting...with Michael Masterson's Accelerated program for Six-Figure Copywriting

 


 

 

Review of: 24 Press Releases Transformed from So-So to Sizzling, by Marcia Yudkin

Review by: Nick Usborne

 

This report on how to write a press release from Marcia Yudkin caught my attention for a couple of reasons.

 

First, because I neglect the power of press releases myself. It's a terrible habit.

 

And I should know better. Ten years ago I ran an offline business and had huge success with press releases. I got national coverage for my business through newspapers, magazines, radio and TV.

 

As Marcia says, just imagine the value of that kind of coverage...and imagine how much it would cost if you tried to achieve the same result with advertising dollars.

 

The second reason why I like this report is the format she has used..."Before & After". She takes 24 so-so press releases and then makes them 'sizzle'. It's a wonderful way to SHOW you the points that really make a difference.

 

Who should read this?

 

Two groups of people really.

- This is perfect for any freelance writer who wants to make money by writing press releases professionally.

 

- And at the price she asks, it's well worth buying even if you are an individual or company trying to improve the quality of your own press releases.

What you get

 

This is a 95-page PDF download, fast and easy. As I mentioned, she goes through 24 different releases and shows how they can be improved.

 

But she hasn't chosen these releases at random. Each one is being used to illustrate a particular point.

 

Perhaps the best way to illustrate this is to show you some of her section headings.

1. Emphasize "Why Now?" 2. "News" Requires Something "NOW" 3. "Why" is as Vital as "What" 4. Use the "Who Cares" Test 5. Focus on Shoppers, Not Sellers 6. Add Context That Deepens a Story

Do you see what I mean? With each of the 24 press releases she is making a point about a very important aspect of the craft. And then she's showing you how to make it work at its best.

 

I think this is an excellent way to learn.

 

Highly recommended.

 

Find out more about 24 Press Releases Transformed from So-So to Sizzling

 

 

Writing for the Web

Get this 35-page Guide FREE when you sign up for the Excess Voice Newsletter.

 

Get your copy of Writing For the Web #1 - 7 Challenges every Writer and Copywriter faces when writing for the Web.

 

PLEASE NOTE: This is my new newsletter, for my site at nickusborne.com, and replaces the old Freelance Writing Success Newsletter. However, the focus is still on writing for the web and freelancing. So don’t be confused when you find links to my nickusborne.com site in each issue! : )

 

Sign up NOW and I'll send you the link where you can download this 35-page guide...

 

Sign Up for my Excess Voice Newsletter...

(Your email address will be used only for the purpose of sending you this newsletter, and you'll be free to unsubscribe at any time.)

 

 

 

Copyright FreelanceWritingSuccess.com. All Rights Reserved.