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I remember the first time a client offered me a case study writing assignment.
I was petrified.
It was early in my freelance copywriting career and I didnt even know what one looked like. I had a lot of questions. What the heck is a case study? How long is it? What is the format? How much do I charge?
I didnt have a clue.
Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for clients each year.
Case studies now rank high on my list of the most fascinating and lucrative projects I handle. (Im sure glad that client offered me the job all those years ago!)
If youre unfamiliar with case studies, dont worry. Theyre really quite simple. A case study is just a fancy name for a success story the tale of a happy customer and his or her experience using a product or service.
Lately, Ive noticed that more and more companies need case studies written, yet have difficulties finding writers who can do the job.
That spells OPPORTUNITY for you and me.
And it gets better. Consider the following:
1. Case studies are not difficult to write.
They are similar in style and format to a newsletter article. So if you can write one of those, you can write a case study.
2. Case studies are relatively short
Usually about 400-800 words in length. Once youve gained a little experience, youll be able to knock one off in less than a day.
3. The formats are standardized
Unlike ads and direct mail, you wont get stressed out by having to come up with a dazzling new concept or killer headline. The basic structure of a case study is remarkably simple. All thats required of you is to get the facts and write a good piece.
4. Case study writers are in demand
More companies are scrambling to get case studies written today than ever before. I cant give you an exact figure but, in my opinion, the demand for case study writers has increased significantly over the past couple of years.
5. There is little competition
Im not sure why, but few copywriters go after this market. Some may not know it exists. Others may mistakenly think that case studies are dull or technical. Not true! Case study writing is storytelling. Its fun.
6. Case studies pay well
Surprisingly well. Now you wont get the superstar rates paid to big-league direct mail copywriters. But most clients do pay handsomely for case study writing.
Earning $100 per hour is not an unreasonable expectation for an experienced writer. I know many who earn a lot more.
Right now the case study market is booming. Why not jump in and get your share of these fascinating and lucrative writing gigs?
:: Steve Slaunwhite has recently completed a comprehensive handbook for writers interested in making money writing case histories. Find out more about it here - Cracking The Case Study Market.
Related learning materials:
Improve your copywriting skills and enter the very lucrative market for direct marketing copywriters. This is a comprehensive course and my #1 recommendation for anyone who wants to learn how to write copy that drives results. Read my in-depth review
This is the perfect money-maker for any writer who can put aside a little time occasionally. There is a huge demand for quality resumes. This course gives you the tools (including software) to start and build a real business writing resumes. Read my full review here...
As you'll see from my review, I love this course. In fact, I was so impressed and excited by it, I'm going to take it myself. (And I'm the kind of person who maybe takes a course about once every five years.) Read my full review here...
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