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Articles on Freelance Writing Success
- Bob Bly
- Peter Bowerman
- Nick Usborne
- Ed Gandia
- Pete Savage
- John Riddle
- Kendy Sproul
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- Brian Tracy
by Kendy Sproul
Most freelancers realize the importance of having a Facebook business page. But, many don’t know how to use it to their full advantage.
Your Facebook page can be a great place to engage with prospects, build trust and turn those prospects into clients.
These 7 tips will help you get the most from your Facebook business page.
Tip 1: Create a Compelling Page
The new Facebook Timeline allows everyone to create a compelling business page. And, photos play a big part.
Utilize all of the photo opportunities to draw your prospects in and interest them enough to read what you’re about.
There are three main areas where you can use pictures.
1) Your Cover
Get creative with your cover photo. Use it to tell your story and give your audience a glimpse of what you’re about.
2) Your Profile Picture
This should be a picture of you. It is important to let your fans see who you are.
This is your business page so make sure this is a flattering picture of you. Save the comedy shots for your personal profile.
3) The 4 Pictures Under Your Cover
The new timeline displays your four most recent photos below your cover. This is a great place to get creative.
Try breaking a panoramic picture into four pieces and displaying them side-by-side. Or, display the cover of your latest book. A screen shot of your website, or a creative welcome picture works great too.
Use this space to craft a message for your audience. The opportunities are endless.
Also, take the time to complete your About section. This is where prospects will go to find out who you are and what you can do for them. Don’t skimp here.
Tip 2: Build a Fan Base
You can create the most amazing Facebook page in the world with the most incredible posts, but it won’t do a lick of good if nobody is there to see it.
So, how do you build a fan base?
There are two methods…free and paid.
Social media is a great way to generate free traffic.
Use Twitter to drive people to your page. You can do this by simply asking people to join you on Facebook. Or, you can provide a link to interesting posts, comments, conversations, etc. on your page.
Provide a link to your page in every social media profile you have. As long as you’re active on those channels and are providing useful content prospects may want to visit your Facebook page to see what’s going on there as well.
Place a Facebook social button in a prominent place on your website –the top portion of your site will get the most exposure.
A social button is a little Facebook icon that visitors can click to go directly to your business page.
Facebook ads can be a cost-effective way to quickly build your fan base.
There are a couple of great things about Facebook ads.
First of all, you can narrow your audience so your ads are going out to your target prospects. This means you’re not wasting your money.
Secondly, you can limit how much you spend on your ads each day. This helps keep the cost manageable, especially if you’re just starting out and don’t have a big marketing budget.
Use your freelance writing skills to craft an enticing ad that will get your prospects to click that “Like” button and you’ll soon see your fan base grow.
Tip 3: Be There
Many freelancers create a business page and then leave, only to visit once in a while. Don’t make this mistake.
If you want your business page to do its job – attracting prospects – then you need to be there. Every day.
This doesn’t mean you have to sit on Facebook all day and do nothing else.
But, you do need to post on a daily basis. And, be there to respond to comments, answer questions, give feedback, etc.
You also need to spend some time each day commenting on other people’s pages, but we’ll get to that in a moment.
The key word in social media is “social”. And, in order to be social you have to show up.
You can’t be social if you’re not there. Think of your Facebook page as a networking party. The more you show up and engage, the better your prospects get to know you.
Tip 4: Conduct Polls & Surveys
There’s something irresistible about a poll or survey.
When creating them, think about what matters most to your prospects and clients. What’s hot in their industry? What keeps them up at night?
But don’t stop with the poll or survey. Use the information you gather to start discussions on your page. Get to know your audience so you can provide content that will help solve their problems.
Tip 5: Like Other Pages
It’s important that you “like” other pages.
You’ll want to like pages of your prospective clients so that you can comment on their posts, share their interesting posts with your audience and post directly to their page (providing they allow that).
The purpose here is to socialize and engage on their “turf” as well as on yours.
Let’s go back to the networking party analogy. If all you do is throw party after party of your own and never attend the parties thrown by others, soon people will stop attending your parties.
Socializing is a two way street. People like to go to parties. But, they also like people to come to their party.
Tip 6: Listen and Interact
Many people jump into the social media party and do nothing but talk.
But, they soon find they talked themselves out of listeners.
How do you avoid this?
Listen more than you talk. There’s a saying, “If we were meant to talk more than we listen, we would have been born with two mouths and only one ear.”
By listening to what your audience is saying before you talk, you can say things that matter to them.
So, spend time listening to what they say on their pages, Twitter accounts and other social media channels.
Then interact. Post comments. Reply. Provide information that will help them solve problems, make life easier and put money in their pockets.
Be careful not to get so wrapped up in your mission to gather prospects that you forget to interact on a personal level. Be human. Show compassion. Show interest. Show that you genuinely care.
Tip 7: Open Your Page to Your Fans
Fear keeps many businesses from allowing fans to post to their page.
While this isn’t as big a problem with most freelancers, I want you to be aware of it.
Some of the best Facebook conversations are started from fans.
Create a sense of openness and community on your Facebook business page and you’ll increase your interaction and likeability with your fans and prospects.
Follow these 7 tips and you’ll have a successful Facebook business page that is engaging prospects and turning them into paying clients.
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