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by Kendy Sproul
Guy Kawasaki states in his book, “What the Plus!” that Facebook is about people, Twitter is about perspectives and Google+ is about passions.
What better place for a freelancer to hang out online than with groups of people who are passionate about the same things you’re passionate about?
If you’re passionate about your freelance niche (and I hope you are) then hanging out with others who are equally passionate can only be a good thing.
So, let’s take a look at what Google+ is, what it isn’t and why you, as a freelancer, need a Google+ page.
What Google+ Is
Google+ is Google itself. We’re extending it across all that we do – search, ads, chrome, Android, Maps, YouTube – so that each of those services contributes to our understanding of who you are.
Bradley Horowitz, vice president, products for Google+, Google. Wired, September 27, 2011
I included this excerpt from Kawasaki’s book because it shows you exactly what Google+ is…it’s everything Google.
But, what else is Google+?
Google+ is a social media platform, similar to Facebook, which allows you to connect with people who share your passions.
Google+ is circle based. If you see someone you are interested in connecting with, you add that person to one of your circles (this is called, appropriately enough, “circling” someone).
Unlike Facebook, you don’t have to send a “friend request” in order to add them to your circle. You’re free to circle, and un-circle anyone at any time.
Google+ is post based. In fact, you can share posts that are much longer than what Twitter and Facebook allow.
Now that we’ve looked at what Google+ is, let’s take a look at what it isn’t.
What Google+ Isn’t
Google+ isn’t Facebook. That may seem obvious but my point is that because they’re different, they each have the potential to reach different prospective clients.
Google+ isn’t the place to be unprofessional (not that you would dream of doing such a thing). Even though you can segregate your circles, as a freelancing professional you should always strive to position yourself as a person of integrity and trustworthiness.
Why You Need a Google+ Page
So, now that we’ve taken a look at what Google+ is and what it isn’t, let’s get down to the nitty gritty – why you need a Google+ page.
Google has changed the way it ranks things in Google search. Information that is from someone with a Google+ page now receives higher rankings than information from someone who doesn’t isn’t on Google+.
When someone searches for a topic on Google, they now see information listed on that subject from people within their own circles at the top of the list.
If you have a Google+ page and you are active – posting links to articles and blog posts that you write, etc. – you have a better chance of ranking at the top of Google search.
And, if the person who is searching has you in one of their Google+ circles, you just might rank right at the top.
So, if you’re not already on Google+, what are you waiting for? Create a page. Get active and start circling people with the same passions as you have. You’ll soon find that you are getting your name out there and are getting top rankings on Google’s search engine.
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