By Nick Usborne
Starving Writer No More By Peter Bowerman
Build your writing business and increase your income...with Freelance Writing Success in a box
Learn the profitable craft of direct response copywriting...with Michael Masterson's Accelerated program for Six-Figure Copywriting
- Private coaching service
- Get writing assignments
- Become an Instant Guru
- Double your Profits
- Write and grow rich
- Marketing your freelance business
- Selling yourself as a copywriter
- Freelance writing success course
- Web publicity
- Set your Fees
Articles on Freelance Writing Success
- Bob Bly
- Peter Bowerman
- Nick Usborne
- Ed Gandia
- Pete Savage
- John Riddle
- Kendy Sproul
- Clayton Makepeace
- Steve Slaunwhite
- Michael Masterson
- Chris Marlow
- Roger C. Parker
- Marcia Yudkin
- Michael Stelzner
- Brian Tracy
by Nick Usborne
If you are looking for the best way to deliver a strong sales message to a particular group of companies, blogging should not be your first choice. For something like that, use the phone or a direct mail piece.
However, blogging does offer its own, unique set of strengths.
Here are just a few good reasons why every freelancer should have his or her own weblog....
1. A blog is a great place to showcase your area of expertise.
If your freelance niche is the writing of white papers for big companies, for instance, us your blog to show that you are an opinion leader. Use each blog entry to show that people come to YOU for opinions on this subject.
When a potential customer finds your blog, they won't find a strong sales message, but they will find a good reason to visit your main sales site and consider you for their next project.
2. A good blog generates incredible word-of-mouth.
It's the nature of the medium. If you send out a promotional postcard, one person sees it and then it hits the trash can.
When you build a reputation for being a leader in your area with your blog entries, then hundreds or even thousands of people will link to your blog, refer to it in their own communications and talk about it with their friends and colleagues.
3. Blogging brings you to the attention of the major search engines.
It is said that Google and the other major search engines love weblogs. That's almost true. What they love are sites that are frequently added to and updated.
And that's why they love blogs, because they are being added to weekly or even daily.
4. Blogs drive traffic to your sales site.
If you have a web site that promotes your services, then you'll want to have prospective customers hear about the site, visit it and then contact you.
Blogs are a great way to get more traffic to your site.
This happens in two ways.
First, if your site is rich in articles and other useful resources, you can link to these pages from your blog, as and when relevant. People who respect you because of your blog will then click through to your site and read the articles.
Second, Google and other search engines will find the links in your blog quite quickly and then they will follow the link to your sales site. Google likes quality, relevant links and will reward your site with higher listings for certain pages.
Concluding thought...Blogs are not a quick fix.
As I mentioned before, if you need a quick, targeted promotional hit, choose another medium.
But if you want a presence online where you can showcase your expertise, build a reputation, reach thousands of potential customers, build traffic to your sales site and improve your search engine listings, weblogs are a wonderful tool.
Related learning materials:
The demand for print and direct mail copywriters is static, to say the least. The real demand right now is for copywriters who have the skills to write effective copy for the web. This is a professional-grade course that will make you a specialist in online copywriting. This is where the future for copywriters lies! More about this online copywriting course...
Improve your copywriting skills and enter the very lucrative market for direct marketing copywriters. This is a comprehensive course and my #1 recommendation for anyone who wants to learn how to write copy that drives results. Read my in-depth review
Get your copy of Writing For the Web #1 - 7 Challenges every Writer and Copywriter faces when writing for the Web.
PLEASE NOTE: This is my new newsletter, for my site at nickusborne.com, and replaces the old Freelance Writing Success Newsletter. However, the focus is still on writing for the web and freelancing. So don’t be confused when you find links to my nickusborne.com site in each issue! : )
Sign up NOW and I'll send you the link where you can download this 35-page guide...
(Your email address will be used only for the purpose of sending you this newsletter, and you'll be free to unsubscribe at any time.)
Copyright FreelanceWritingSuccess.com. All Rights Reserved.