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Articles on Freelance Writing Success
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by Nick Usborne
Before I go any further, let me make it clear that I also think freelance copywriting is a great career choice for younger people too.
Im focusing on the over-40s in this article, because when you reach that time in your life, a lot of other opportunities are no longer available to you.
What do I mean? If you have had to switch companies, jobs or career paths after the age of forty, youll already know exactly what Im talking about.
It gets a lot tougher even to get an interview once you start getting a few gray hairs on your temples.
An HR manager takes a look at your resume and that of someone twenty years younger, side by side.
The younger candidate will probably have great qualifications, be asking for less money and will likely end up asking for fewer sick days as well. And, of course, younger recruits are perceived, rightly or wrongly, as being more trainable and flexible.
The more senior you are, the tougher things become. In any one company there may be several entry-level positions available. But how often does a management position come available? And when they do, theyll likely recruit from in-house, or attract a known high-flyer from a competitor. How often will they resort to sifting through a pile of resumes?
In a nutshell, if you lose your job after the age of forty, its no easy thing to replace that job with something better, or even equivalent.
Thats why freelance copywriting is such a great opportunity
The great thing about being a copywriter is that it doesnt matter what age you are. You can be twenty or seventy, and still work from home, building your business up to a healthy six figures.
And in the world of copywriting, there are some real advantages to being over forty
Perhaps younger readers will disagree with what Im about to say. But with the advantage of having been both young and over forty, I will confidently state my case anyway.
1. After 40, you know more about business than you did at the age of 20.
2. After 40, you know more people. You have been networking for years. You have more contacts, some of whom may be able to help you get those first few freelance copywriting jobs.
3. After 40, you know more about how the world ticks. You have more life experience.
4. After 40, you will have developed more empathy with a broader range of people.
5. After 40, you can write one-on-one with the huge and big-spending baby-boomers. You know them. You know how they feel when they get up in the morning. You know what its like to have multiple kids, over-extended credit cards and teenage parties in the basement.
All Im saying here is that as you grow a little older, you get to know more about life.
And you can leverage that knowledge into an enormous asset as a freelance copywriter.
The best copywriters are empathetic and intuitive. They can visualize the people they are writing to, and feel their lives, day by day.
As well as the over-40s being ideally suited to the world of copywriting...freelance copywriting is ideally suited to the over-40s.
You can work from home with minimum overhead. You can work for local companies, or for companies on the other side of the country or even on another continent.
And if you work hard, and smart, you might find yourself earning more than you did at your last place of employment.
Related learning materials:
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Get your copy of Writing For the Web #1 - 7 Challenges every Writer and Copywriter faces when writing for the Web.
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