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by Nick Usborne
Writing about products in a clear, concise way may not strike you as being a top opportunity for freelance copywriters.
But it is.
There is a huge demand for compelling product descriptions.
The two principal markets are catalogs and web sites
There are over 10,000 catalogs published each year in the U.S. alone. Now imagine how many product descriptions are required to fill all those catalogs.
And who knows how many hundreds of thousands of web sites there are that also need professional writing for all the products featured.
This is a gold mine waiting to be exploited.
So yes, you really can make money writing about products – whether it’s about shoes, garden furniture, consumer electronics, industrial equipment or just about anything else.
Finding your niche...
With a market as large as this one, your best bet is to work within a clearly defined product category niche.
Maybe you know a lot about consumer electronics, or fashion, or home repairs.
There are literally hundreds of niche categories from which you can choose. And you'll be well advised to pick a niche about which you already have some knowledge.
Most important of all, pick an area which interests you, personally.
If you enjoy what you're writing about, you'll work faster and make more money.
Learning the craft of writing about products
Perhaps the best source of advice I know of is a course written by Herschell Gordon Lewis.
Herschell Gordon Lewis is not only a great copywriter, but also a great teacher. I have been writing professionally for over 25 years myself, and back in the early days it was his books I purchased and read, cover to cover.
If you want to make money writing about products for catalogs and web sites, I highly recommend his course, Secrets of Writing for the Catalog Market.
Related learning materials:
The demand for print and direct mail copywriters is static, to say the least. The real demand right now is for copywriters who have the skills to write effective copy for the web. This is a professional-grade course that will make you a specialist in online copywriting. This is where the future for copywriters lies! More about this online copywriting course...
Improve your copywriting skills and enter the very lucrative market for direct marketing copywriters. This is a comprehensive course and my #1 recommendation for anyone who wants to learn how to write copy that drives results. Read my in-depth review
Get your copy of Writing For the Web #1 - 7 Challenges every Writer and Copywriter faces when writing for the Web.
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