Nick Usborne's Million Dollar Secrets to Online Copywriting
An in-depth course to give you the knowledge and expertise you need to make money as an online copywriter.
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Articles on Freelance Writing Success
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by Nick Usborne
I started specializing in writing for the web because I was convinced that the days of direct mail being the THE dominant market for copywriters were over.
It has now been over 10 years now since I made the switch from offline to online copywriting.
And it seems that the trend I identified way back on 1998 is accelerating dramatically.
Read this from Forrester Research, May 2009.
"Although most forecasts have hedged at smaller growth rates, the Forrester reports notes that in one recent survey more than half of online marketers reported plans to increase interactive budgets by taking money from areas which are not performing to par. One of those areas is direct mail, which could lose as much as 40% of its market share. Newspaper advertising is another likely loser; this should not be surprising with news that many papers are cutting off print circulation, merger with their biggest competitors or are going with an online-only format."
A 40% decrease in market share for direct mail? That’s an astonishing figure.
Here's how the Forrester chart looks:
And there's another scary figure: 60% of respondents said they would take money out of traditional marketing budgets and into interactive.
The writing really is on the wall.
If you want to prosper as a freelance copywriter you have to learn the very specific sets of skills that will make you a winning copywriter online.
This doesn’t mean that your offline copywriting skills are no longer worth anything. They are. But it does mean you need to know what makes the web different. And it really is a very different environment for copywriting.
Companies are now having to learn a whole new language and approach when they sell to people online.
Online, a company’s prospects no longer comprise a passive audience, watching TV or reading magazines. Their prospects are now active participants in a vast online conversion.
The bottom line is this...
If you confine your area of work to print and other offline media, you are going to be working within a shrinking area of opportunity.
And as the amount of offline work available shrinks, competition from other copywriters and downward pressure on pricing will increase.
If you haven’t done so already, now is absolutely to the time to move your business online. This is where growth and future opportunities lie.
And if you are already working online, you need to make sure that your skills are fully up to date.
If you haven’t done so already, I strongly recommend that you learn about my course, Nick Usborne's Million Dollar Secrets to Online Copywriting.
My course is the sum of all I have learned as a major player in the first decade of online copywriting.
This is the era of Copywriting 2.0.
Get your copy of Writing For the Web #1 - 7 Challenges every Writer and Copywriter faces when writing for the Web.
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