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Small Business Web Publicity
A review of Marcia Yudkin's Report: "Powerful, Painless Online Publicity"
Review by: Nick Usborne
As a freelancer you are running a small business.
And as a small business owner, you need to spend some time on publicity.
One of the best ways to generate publicity for your business is through PR.
All too often on the web we look only at the "obvious" ways to attract new clients... through search engine optimization, directory listings, linking partnerships and through other online opportunities.
But there's more you can do. And generating publicity through PR is often overlooked.
Here are a few things to keep in mind:
- one good web publicity idea can create more exposure and traffic for your business than a year's worth of search engine optimization
- coming up with great ideas and implementing them costs you nothing but your own time
- it can be a lot of fun!
As a freelancer you meant to be creative, right?
Use your creativity to come up with great stories that the media will pounce on.
And use Marcia Yudkin's report to find out HOW to come up with the best ideas, how to approach the media and how to keep them happy.
Marcia's report is filled with solid, proven advice on how you can master the art of PR and get the media to publicize your business.
Weighing in at over 150 pages, this report covers everything you need to know to start getting your name in print.
Here are the major section headings from Marcia's report:
1. Publicity Ideas and Angles
2. Crafting a Successful Press Release
3. Other Ways to Reach the Media
4. Dealing with Reporters
5. Dancing Directly for Your Audience
6. Post-Publicity Pointers
7. Wordsmithing for Publicity Purposes
8. Resources for Online Publicity
I have known Marcia Yudkin for many years now. She is a real no-nonsense, hype-free expert when it comes to promoting small business through public relations and good writing.
If you are not using PR as a tool to promote your freelance business right now, I would strongly recommend you get a copy of this report.
Find out more about Powerful, Painless Online Publicity
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